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Hermes launched the first cosmetics series in 2020

Hermes launched the first cosmetics series in 2020

2021-08-18
French luxury goods group Hermès recently announced that it will enter the field of beauty and will officially launch its first beauty series in 2020. The official Hermès has been...
Skin diagnosis plan driven by artificial intelligence algorithm and LOREAL digital customization

Skin diagnosis plan driven by artificial intelligence algorithm and LOREAL digital customization

2021-08-18
Recently, French beauty giant L’Oréal has developed an artificial intelligence-driven digital skin diagnosis technology: using selfies and historical databases to accurately assess...
Set record! Daily sales up to 14.55 million. Can STYLENANDA & 3CE copy the miracle of Maybelline

Set record! Daily sales up to 14.55 million. Can STYLENANDA & 3CE copy the miracle of Maybelline

2021-08-18
At the "2018-2019 L'Oréal China Development Strategy Annual Communication Meeting" held on February 25, Ma Lan, the general manager of 3CE (Sanxiyu) Brand China...
Amazon is not content with building a platform and launches Find Beauty, cosmetics series

Amazon is not content with building a platform and launches Find Beauty, cosmetics series

2021-08-18
Recently, American e-commerce giant Amazon (Amazon) released its own cosmetics series Find Beauty, entering the cosmetics industry. Currently, the brand's products are sold under...
2018 financial reports of 11 major makeup groups was published. Who is driving growth after high-end?

2018 financial reports of 11 major makeup groups was published. Who is driving growth after high-end?

2021-08-18
Looking at the brand portfolio of major groups, on the one hand, high-end beauty continued to lead the way in 2017 and become the main growth force; on the other hand...
The SK-II membership points system may withdraw from the stage of history. What kind of brand transformation is foreseen?

The SK-II membership points system may withdraw from the stage of history. What kind of brand transformation is foreseen?

2021-08-18
From the perspective of marketing and product upgrades, SK-II is currently in the transition stage. The brand is working hard to transform its product positioning for women...
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