Amazon is not content with building a platform and launches Find Beauty, cosmetics series
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- Time of issue:2021-08-18 17:17
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(Summary description)Recently, American e-commerce giant Amazon (Amazon) released its own cosmetics series Find Beauty, entering the cosmetics industry. Currently, the brand's products are sold under...
Amazon is not content with building a platform and launches Find Beauty, cosmetics series
(Summary description)Recently, American e-commerce giant Amazon (Amazon) released its own cosmetics series Find Beauty, entering the cosmetics industry. Currently, the brand's products are sold under...
- Categories:Market Information
- Author:
- Origin:
- Time of issue:2021-08-18 17:17
- Views:
Amazon is not satisfied with being a platform, launches its own makeup series Find Beauty
Recently, American e-commerce giant Amazon (Amazon) released its own cosmetics series Find Beauty, entering the cosmetics industry. Currently, the brand's products are sold under Amazon's "Amazon Beauty" category. The products cover the following 4 categories: eyes, cheeks, lips and nails. Products include eye shadow, eyeliner, eyeliner, lipstick, blush, nail polish, etc. It is worth mentioning that, in order to encourage consumers to buy more products, Find Beauty products are sold in the form of combo packs.
It can get 190 million US dollars in financing, how is it different from other beauty brands?
San Francisco beauty startup Memebox recently announced that it has completed a $35 million Series D financing, led by Johnson & Johnson Innovation-JJDC, Inc. (hereinafter referred to as "JJDC"), a private equity fund of Johnson & Johnson Group, and is an existing investor Formation Group and Goodwater Capital participated in the investment.
The new round of financing brings Memebox's total financing to 190 million US dollars. The company plans to use the funds to accelerate growth and promote innovation in its brand portfolio. The biggest difference between Memebox and traditional beauty companies is: using data to mine, keep up with beauty trends, promote sales, and quickly bring Korean-made beauty products to the US market; stimulate profits through social media, celebrities, and commercial tying. increase. In addition, Memebox can complete the development and production of a product within two months, while traditional beauty companies need 18 months to 2 years. Memebox's advertising strategy is very different from other brands in terms of quantity and quality. Most beauty brands will only launch two to three online ads at a time, while Memebox will launch nearly 300 ads at once. Moreover, Memebox's ads are not as exquisite as traditional beauty ads, and the style is more civilian.
Following L'Oreal and Shiseido, Unilever also entered the "personal customized" skin care market
Recently, Unilever officially launched the newly incubated personal customized skin care brand-Skinsei. It is reported that the brand was developed in-house by a five-person team led by Valentina Ciobanu, vice president of the global brand of Unilever’s new skincare business. The connection with health, lifestyle and environment.
The EU proposal completely bans the deliberate addition of plastic particles in cosmetics, detergents, agricultural fertilizers and other products by 2020
On January 18, the European Chemicals Agency (EU Chemicals Agency, referred to as ECHA) proposed a total prohibition of EU manufacturers from deliberately adding microplastics to cosmetics, detergents, and agricultural fertilizers by 2020. Ban proposal to combat plastic pollution.
China market sales soared 32.3%, Shiseido's 2018 performance hits a new high
As of December 31, 2018, the core financial data of the Shiseido Group are as follows:
1. Annual sales increased by 8.9% year-on-year to 1.09 trillion yen (approximately RMB 67.278 billion), mainly benefited from the promotion of high-end brand business, in local currency, an increase of 8.8% year-on-year;
2. Operating profit increased by 34.7% year-on-year to 108.4 billion yen (approximately RMB 6.66 billion), with an operating profit margin of 9.9%;
3. Net profit increased by 169.9% year-on-year to 61.4 billion yen (approximately RMB 3.77 billion);
4. Sales in the fourth quarter increased by 5.6% year-on-year to 289.1 billion yen (approximately RMB 17.77 billion);
The group stated that in fiscal year 2018, the Japanese and Chinese markets contributed most of the sales, accounting for nearly 60% of the total sales. The Chinese market, in particular, became one of Shiseido’s fastest-growing markets last year, with sales increasing by 32.3% year-on-year, second only to the travel retail business (34.7%).
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