Incubate new brand. Unilever launches ordering customized skin caring brand per month
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- Time of issue:2021-08-18 17:16
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(Summary description)Consumer goods giant Unilever (Unilever) officially launched its newly incubated skin care brand Skinsei on January 21. Skinsei is a direct-to-consumer, health-inspired personalized skin care ...
Incubate new brand. Unilever launches ordering customized skin caring brand per month
(Summary description)Consumer goods giant Unilever (Unilever) officially launched its newly incubated skin care brand Skinsei on January 21. Skinsei is a direct-to-consumer, health-inspired personalized skin care ...
- Categories:Market Information
- Author:
- Origin:
- Time of issue:2021-08-18 17:16
- Views:
In-house incubation of new brands Unilever launches customized skin care brands with monthly subscriptions
Consumer goods giant Unilever (Unilever) officially launched its newly incubated skin care brand Skinsei on January 21. Skinsei is a direct-to-consumer, health-inspired personalized skin care brand, developed in-house by a five-person team led by Valentina Ciobanu, vice president of global branding for Unilever's new skincare business. Skinsei will only be launched in the US market for the time being, because the trend of personalized customization of beauty products in this market is beginning to prevail. Skinsei plans to use micro-influencers to spread the concept of brand customization to consumers. In an interview with the media, Valentina Ciobanu said that it is too early to judge whether Skinsei can become a global brand, and will decide whether to expand into other markets based on customer feedback in the future.
Maybelline co-branded PUMA to launch cosmetics. Will young consumers pay for sports beauty?
Maybelline and PUMA launched a new beauty series design inspired by streetwear, using saturated colors, and focusing on durability and high performance as the main selling points. The five products in the series are Chrome Highlighter, Face Duo Stick, Smudge Proof Mascara in Black, Superstay Matte Ink Liquid Lipstick, Eye Duo Stick, two-tone eye shadow stick, including lip glaze and eye shadow. The bars have 5 and 4 color numbers respectively. The PUMA x Maybelline brand new logo is printed on the bottles of all products in this series, which is full of fashion sense.
Procter & Gamble releases the most concealed "face printer" in history
The full name of this "face printer" is "Opte Precision Skincare System" (Opte Precision Skincare System, hereinafter referred to as Opte), which claims to be a beauty instrument that integrates optics, patented algorithms, printing and skin care.
First scan the skin with a blue LED light to capture those spots that are visible or imperceptible to the naked eye; then use the camera to take about 24,000 skin photos to locate the size, shape and intensity of the spots; then use 120 thermal ink jets The nozzle of the micro printer sprays cosmetics precisely to the flaws. In order to adapt to a variety of skin tones, its ink cartridges will contain three-tone cosmetics of dark, medium, and light, which can be adjusted to the color that is closest to the user's skin tone according to the actual situation.
Watson's sub-brand and Netease carefully selected the first joint store in Guangzhou
On January 19, the first home appliance store jointly operated by the sub-brand "Watsons+" of Watsons and NetEase Yanxuan was unveiled in Guangzhou.
This associate store follows the popular lifestyle model. The products include skin care, home daily use, kitchen, home textiles, digital appliances, style and sports, etc., nearly 1,000 sku, and hope to provide them at the same time. More consumer experience.
Shiseido wants to open the office to Ali’s doorstep, just to connect with Ali’s commercial operating system
Shiseido President Masahiko Utani revealed that Shiseido will soon set up an office in Hangzhou to work more closely with Alibaba and better connect with Alibaba's commercial operating system. Prior to this, Shiseido had decided to upgrade the organizational structure for the cooperation between the two parties and set up a China Business Innovation Investment Office to better ensure the implementation of new strategies and the incubation of new businesses.
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