The SK-II membership points system may withdraw from the stage of history. What kind of brand transformation is foreseen?
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- Time of issue:2021-08-18 17:16
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(Summary description)From the perspective of marketing and product upgrades, SK-II is currently in the transition stage. The brand is working hard to transform its product positioning for women...
The SK-II membership points system may withdraw from the stage of history. What kind of brand transformation is foreseen?
(Summary description)From the perspective of marketing and product upgrades, SK-II is currently in the transition stage. The brand is working hard to transform its product positioning for women...
- Categories:Market Information
- Author:
- Origin:
- Time of issue:2021-08-18 17:16
- Views:
The SK-II membership points system may withdraw from the stage of history. What kind of brand transformation is foreseen?
From the perspective of marketing and product upgrades, SK-II is currently in the transition stage. The brand is working hard to transform its product positioning for women over 40 to a younger age, and it has achieved remarkable results in terms of performance. Therefore, he believes that SK-II's move to cut points for redemption should also be one of the supporting measures for transformation and upgrading.
De-direct sales/product price increase How will Avon deploy in the Chinese market in 2019?
At the beginning of 2019, while raising the prices of some products, Avon has completely abandoned its direct sales business and began to deepen its omni-channel construction and improve consumer experience. It is worth noting that Avon has once again deviated from the dedicated direct sales development model this time, and product price increases are also seen by the outside world as putting pressure on retail terminals to save the continued sluggish performance.
Johnson & Johnson successfully acquired Dr. City Field for 14.3 billion
Johnson & Johnson announced yesterday that it has completed the acquisition of Ci:z Holdings for a total purchase price of approximately 230 billion yen. The acquisition was completed through a series of transactions, including an all-cash tender offer for the publicly held shares of Ci:z Holdings at a price of 5,900 yen per share. Johnson & Johnson plans to acquire the remaining shares of Ci:z Holdings (not included in the tender offer) through a share merger in accordance with Japanese law in the first half of 2019, and take appropriate measures to delist Ci:z Holdings from the Tokyo Stock Exchange.
Lancome "Eat Crabs" Enters Douyin's First Commercialized Search Products Zone
A few days ago, Douyin's first commercialized search product area was launched, and the cooperating brand is Lancome. Enter the name of "Lancome" or Lancôme makeup ambassador "Liu Tao" in the search bar, and the page will go
On January 13, French cosmetics group L'Occitane International SA announced that it would spend US$900 million (approximately RMB 6 billion) in cash to acquire the British high-end spa skin care brand Elemis. All funds for the acquisition of Elemis will come from L’Occitane’s cash and bank borrowings. The acquisition is expected to be completed in the first quarter.
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