Set record! Daily sales up to 14.55 million. Can STYLENANDA & 3CE copy the miracle of Maybelline
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- Time of issue:2021-08-18 17:18
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(Summary description)At the "2018-2019 L'Oréal China Development Strategy Annual Communication Meeting" held on February 25, Ma Lan, the general manager of 3CE (Sanxiyu) Brand China...
Set record! Daily sales up to 14.55 million. Can STYLENANDA & 3CE copy the miracle of Maybelline
(Summary description)At the "2018-2019 L'Oréal China Development Strategy Annual Communication Meeting" held on February 25, Ma Lan, the general manager of 3CE (Sanxiyu) Brand China...
- Categories:Market Information
- Author:
- Origin:
- Time of issue:2021-08-18 17:18
- Views:
make a record! With 14.55 million sales per day, can 3CE replicate the miracle of "Maybelline"?
At the "2018-2019 L'Oréal China Development Strategy Annual Communication Meeting" held on February 25, Ma Lan, the general manager of 3CE (Sanxiyu) Brand China, shared this short story with reporters. She wants to tell reporters: "From the day it was born, 3CE has been a brand with strong social attributes. 3CE is a "new species" created in this new era, and it has a natural link with the young people who grew up in this era. This may explain why in the "Tmall Super Fan Day" event on February 24, 3CE Tmall’s official flagship store sold 14.55 million in a single day and added 580,000 fans, breaking the original record in the beauty industry in one fell swoop .
Sold 1 billion before entering China? This Thai brand is coming to fight counterfeiting
On February 22, 2019, Thailand’s well-known skin care brand Beauty Buffet and Guangdong Carrot Village Network Technology Co., Ltd. (hereinafter referred to as Carrot Village) formally signed an exclusive strategic cooperation agreement, which means that Beauty Buffet has officially entered the Chinese market, and it also has An official Chinese name-Meili Beifei.
"Invisible Champion" Cargill is here! What new energy will be injected into the cosmetics industry
Perhaps the cosmetics industry is still relatively new to the name Cargill. You can’t see products with Cargill’s LOGO on the market, and you rarely see it advertised on TV, but this product appears in our lives. Every link-from the toothpaste after waking up to the bread for breakfast to the French fries and steak at noon, many people will question, what does this have to do with the cosmetics field, isn't it the raw material provider in the food field? Maybe in the future, you will The cosmetics field will often see this "hidden champion". On February 28th, Cargill's new Asia-Pacific personal care research and development application laboratory of Cargill's beauty care business was officially opened in Shanghai today. The laboratory will be committed to providing Chinese customers and consumers with natural degradable and environmentally sustainable personal care raw materials solutions. At the same time, Cargill's beauty care business also officially settled in the new office at the same location. Cargill Beauty Care is Cargill's personal care business platform, focusing on solving the challenges of various natural raw materials in the personal care field.
L'Oréal's e-commerce business in China has accounted for 35%, and it wants to build the world's first beauty technology company
In the previous financial report data, L’Oréal China rarely mentioned specific growth data. This year Sibohan announced in a high profile, “Following a strong double-digit growth in 2017, L’Oréal China continued to accelerate in 2018, setting a 14-year high The peak double-digit growth rate is a tribute to the new era of China with 33% performance growth." A set of data released by Wu Hanwen, Chief Digital Marketing Officer of L'Oréal China, shows that L'Oréal China's e-commerce business accounted for 35%. L'Oréal to the Chinese market Full of confidence, no matter how the market changes and consumer demand becomes diversified, L'Oréal will continue to increase its investment in R&D, technology and other fields, and continue to increase new technologies such as augmented reality, virtual reality, big data, and artificial intelligence in beauty The application of the world, thus transforming into a beauty technology company, "private customization" for more Chinese consumers, creating more products, services and experiences that they want, so that beauty will continue to be "born for you."
Shiseido's third global innovative R&D center will be opened in Shanghai
At the 119th Annual General Meeting of Shareholders held on February 28, Shiseido announced that it would increase R&D investment. By 2020, the proportion of R&D investment will increase to 3%, and it will further increase to 4% in the future. The number of R&D personnel will be increased. It will increase to 1,500 in 2020.
It adjusted the target set in 2015. At that time, Shiseido’s plan was to allocate R&D expenditure to net sales.
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